The Business of Team Training

1. The Art & Science of Business
3 Topics
1.1 How This Course Works
1.2 Help & Feedback
1.3 Wrap Up
2. The Foundations of Team Training Marketing & Sales
4 Topics | 1 Quiz
2.1 Pillar #1 – A Team’s Annual Cycle
2.2 Pillar #2 – Team Training Seasonality
2.3 Pillar #3 – The Team Training Marketing & Sales Funnel
2.4 Wrap Up
CONTENT REVIEW: Lesson 2
3. The Team Training Marketing & Sales Process
8 Topics | 3 Quizzes
3.1 Marketing & Sales Process Overview
3.2 Create Awareness
3.3 Uncover Leads and Develop Prospects
3.4 Close Sales
3.5 Deliver
3.6 Build Relationships
3.7 Understanding the Phases of the Marketing & Sales Process
3.8 Wrap Up
EXERCISE 1: Team Training GamePlan
EXERCISE 2: Team Training GamePlan
CONTENT REVIEW: Lesson 3
4. Knowing What You Are Selling
5 Topics | 4 Quizzes
4.1 Your Vision and Mission
4.2 What Are You Selling?
4.3 What’s Your Elevator Speech?
4.4 A Lesson From Amazon
4.5 Wrap Up
EXERCISE 3: Team Training GamePlan
EXERCISE 4: Team Training GamePlan
EXERCISE 5: Team Training GamePlan
CONTENT REVIEW: Lesson 4
5. Developing Your Team Training Market
4 Topics | 2 Quizzes
5.1 Finding Your Market
5.2 Identifying Your Customers
5.3 Customer Relationship Management
5.4 Wrap Up
EXERCISE 6: Team Training GamePlan
CONTENT REVIEW: Lesson 5
6. Building Lasting Relationships
7 Topics | 2 Quizzes
6.1 A Reminder About Customer Types
6.2 What Drives Customers?
6.3 Customer Types & Their Common Drivers
6.4 Relationship Building Basics
6.5 Relationship Building Actions by Cycle
6.6 The Power of a Win/Win
6.7 Wrap Up
EXERCISE 7: Team Training GamePlan
CONTENT REVIEW: Lesson 6
7. Developing an Effective Awareness Marketing Campaign
7 Topics | 2 Quizzes
7.1 Step 1 – Target the Customers to Include
7.2 Step 2 – Design Customer Targeted Offerings
7.3 Step 3 – Plan the Launch
7.4 Step 4 – Develop Supporting Materials
7.5 Step 5 – Launch the Campaign
7.6 Step 6 – Follow Up and Assess
7.7 Wrap Up
EXERCISE 8: Team Training GamePlan
CONTENT REVIEW: Lesson 7
8. Team Training Structure & Pricing
4 Topics | 2 Quizzes
8.1 Pricing Variables to Consider
8.2 Team Training Cost Guidelines
8.3 Team Training Calculator
8.4 Wrap Up
EXERCISE 9: Team Training GamePlan
CONTENT REVIEW: Lesson 8
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1. The Art & Science of Business

The Business of Team Training 1. The Art & Science of Business

Business is an ongoing cycle of art and science. Analyzing data that influences the imagination to create something new and then experimenting with the idea to see how and if it works in the market. A never-ending balance of art and science.

– Jordan Daykin

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