4. Knowing What You Are Selling

Great sales people know each and every aspect of their product inside and out.  They can also describe their complete offering in concise and brief terms, including the benefits and expected outcomes.

So, just what are you selling when you approach a customer about buying your team training?  The obvious answer is… team training.  

While this is true, consider the services supporting your team training that you’re also including.  Using these services as a part of your sales approach sets you apart from your competitors and makes your offering much richer to your customer.  

This module will help you identify your full offering and put it into words, so that you can speak articulately about everything you include as a part of your team training offering.