6. Building Lasting Relationships

You know how much work it takes to establish an initial relationship with your customer. That’s why successful salespeople will tell you that maintaining and growing relationships with their customers is critical to their success. It also makes the job of selling easier and less stressful.

This module explores how to ensure that your hard-earned customer relationships continue to be beneficial for you and your customer. Focusing on continually building genuine lasting relationships is how you protect the investment you’ve made in marketing and working hard to get to your customer in the first place.