7. Developing an Effective Awareness Marketing Campaign

We’ve briefly covered awareness marketing campaigns in a previous module. As you know, an awareness campaign is your outbound marketing to a specific target group of customers, who have similar needs and interests regarding your team training.

You’ve also learned that creating customer awareness of your team training is critical when they are ready to buy, like just after a season ends.

In this module, we’re going to dive deeper into what makes an effective awareness marketing campaign, how to design a campaign, and how it is best executed.

The development of an awareness campaign has six steps. Completing each of these steps for every campaign will help ensure the success of your campaign and result in increased team training sales. Take a look at the following intuitive steps, which we’ll discuss further.