We all have experienced one of the most challenging times in our nation’s history, medically, socially and economically. This is one trifecta that no one would have ever betted on. This has been a major setback for all of us, but members of Parisi Nation have used this setback as an opportunity for a tremendous comeback.
All across the country, Parisi Speed Schools have continued to adapt to an ever-changing set of circumstances, and instead of being beaten down by the obstacles they have faced, our Owners, Program Directors and Performance Coaches have risen to the challenge, gone above and beyond to continue to serve their athletes all while keeping health and safety as the number one priority.
Parisi Speed School of COMO in Missouri is on track to have their highest grossing month EVER since opening in 2018. Prior to the pandemic, Parisi COMO had roughly 80 athletes in their program. This month, they’ve reached 100 athletes and are continuing to grow… all while spending $0 on any advertising.
Program Director and Parisi Master Coach, Chad Coy, believes their success has been multi-faceted.
- When we shut down we did not bill our customers for April or when we opened in May.
- During “shutdown” we had 4 classes per week outside, provided in-home sessions via emails for each kid, had live sessions, provided workouts through TrainHeroic… all for FREE.
- Clients received updates the 1st and 15th of each month via email and we kept up with our daily social media.
- WE CLEANED… then cleaned… then cleaned more and we post about our cleaning 3x weekly and daily on our Instagram story. Those posts have truly made a huge impact and our customers know safety is our number one concern.
Peak Performance & Fitness in Louisiana has only been in operation for just over a year, but has already made such a strong impact on their community that they continue to thrive while two local gyms in the area have closed their doors for good. Owner, Dustin Barber, attributes their success to one main factor – TRUST.
We’ve done a great job of building trust with our community prior to COVID19. Once we shut down, we were in constant communication with our athlete’s parents through email and our Facebook group so they were always aware of what steps we were taking. We’ve made it abundantly clear that we have an open door policy and everyone is welcome to share any feedback or concerns they have. We’ve been open since May 18 and have had everyone return without any concerns.
Dustin and his team have also taken this time to build their presence on social media and have already noticed a positive impact on bringing new athletes through the door.
Memorial Athletic Club in Texas is a prominent fitness center in the Houston area with 12,000 square feet of training space. They normally see roughly 50-65 transactions per month. A month after reopening, they had 115 transactions in June and 85 in July. Program Co-Director, Jeff Biehl, shared how the facility has been extremely flexible in adapting to the needs of the customer.
- When we were shut down our owner spent a lot of money, time and effort updating our facility. New flooring, additional gym sanitizer wipes dispensers, additional hand sanitizer stations, medical grade Air condition H-Vac unit systems, safety signage posted and implemented, etc. and we made sure our members knew about this!
- During our facility shut down we offered 3 outdoor classes per day. This kept our customers very happy and engaged! Once our facility reopened, we offered a schedule with both outdoor and indoor classes. This was a big one.
- Our customers also asked for private sessions to keep their child out of group classes. We gladly took on the privates and they have continued to be a HUGE part of our business.
- We post a video of our private small group, semi-private, private sessions with our coaches wearing masks and our clients helping out with cleaning to show our customers what we offer and how we run our sessions with safety as a top concern.
- Co-Director, Chris Daughtry, made contact with each and every of our current Parisi members to collect feedback and make sure everyone felt comfortable to return when they were ready. This was also huge! It took a lot of time, but worth it!