The Business of Team Training

1. The Art & Science of Business
3 Topics
1.1 How This Course Works
1.2 Help & Feedback
1.3 Wrap Up
2. The Foundations of Team Training Marketing & Sales
4 Topics | 1 Quiz
2.1 Pillar #1 – A Team’s Annual Cycle
2.2 Pillar #2 – Team Training Seasonality
2.3 Pillar #3 – The Team Training Marketing & Sales Funnel
2.4 Wrap Up
CONTENT REVIEW: Lesson 2
3. The Team Training Marketing & Sales Process
8 Topics | 3 Quizzes
3.1 Marketing & Sales Process Overview
3.2 Create Awareness
3.3 Uncover Leads and Develop Prospects
3.4 Close Sales
3.5 Deliver
3.6 Build Relationships
3.7 Understanding the Phases of the Marketing & Sales Process
3.8 Wrap Up
EXERCISE 1: Team Training GamePlan
EXERCISE 2: Team Training GamePlan
CONTENT REVIEW: Lesson 3
4. Knowing What You Are Selling
5 Topics | 4 Quizzes
4.1 Your Vision and Mission
4.2 What Are You Selling?
4.3 What’s Your Elevator Speech?
4.4 A Lesson From Amazon
4.5 Wrap Up
EXERCISE 3: Team Training GamePlan
EXERCISE 4: Team Training GamePlan
EXERCISE 5: Team Training GamePlan
CONTENT REVIEW: Lesson 4
5. Developing Your Team Training Market
4 Topics | 2 Quizzes
5.1 Finding Your Market
5.2 Identifying Your Customers
5.3 Customer Relationship Management
5.4 Wrap Up
EXERCISE 6: Team Training GamePlan
CONTENT REVIEW: Lesson 5
6. Building Lasting Relationships
7 Topics | 2 Quizzes
6.1 A Reminder About Customer Types
6.2 What Drives Customers?
6.3 Customer Types & Their Common Drivers
6.4 Relationship Building Basics
6.5 Relationship Building Actions by Cycle
6.6 The Power of a Win/Win
6.7 Wrap Up
EXERCISE 7: Team Training GamePlan
CONTENT REVIEW: Lesson 6
7. Developing an Effective Awareness Marketing Campaign
7 Topics | 2 Quizzes
7.1 Step 1 – Target the Customers to Include
7.2 Step 2 – Design Customer Targeted Offerings
7.3 Step 3 – Plan the Launch
7.4 Step 4 – Develop Supporting Materials
7.5 Step 5 – Launch the Campaign
7.6 Step 6 – Follow Up and Assess
7.7 Wrap Up
EXERCISE 8: Team Training GamePlan
CONTENT REVIEW: Lesson 7
8. Team Training Structure & Pricing
4 Topics | 2 Quizzes
8.1 Pricing Variables to Consider
8.2 Team Training Cost Guidelines
8.3 Team Training Calculator
8.4 Wrap Up
EXERCISE 9: Team Training GamePlan
CONTENT REVIEW: Lesson 8
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5.4 Wrap Up

The Business of Team Training 5. Developing Your Team Training Market 5.4 Wrap Up

The following resources were presented in this module:

Market Research Worksheet

You may find these and all course resources in the MATERIALS tab on the main course page.

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