7.6 Step 6 – Follow Up and Assess

Now let’s take a look at Step 6.

We highly recommend that you track the success of your campaign on your Awareness Campaign Planner and file it for future reference. This allows you to look back at the things you’ve done in the past and determine if they are worth repeating. It will also help you avoid ideas that were not as successful as you would have liked.

Tracking your awareness campaigns on the Awareness Campaign Planner, along with all of your supporting materials, creates a type of awareness campaign ”library” that over time becomes a huge time saver for you. You can simply pull successful past campaigns from the shelf, dust them off with a few new changes and use them over again with little effort. This is another example of working smarter, not harder.

Take a look at our example for Step 6.