8.2 Team Training Cost Guidelines

Per Athlete

The range for team training per athlete is about $10 – $20 per session. This wide range reinforces the idea that there is no way to set pricing for team training in general. Because It depends on all the pricing variables we just reviewed.

In addition, you will need to determine if you are going to quote pricing by athlete, per session, which is the most common approach, or by the hour.

When quoting per athlete, per session, the number of athletes is a key variable. 

Generally, the more athletes, the lower the per session cost. For example, you may establish your guidelines similar the following scale:

• 10 – 14 athletes = $20 per session 
• 11 – 15 athletes = $15 per session
• More than 16 athletes = $12 per session

Per Hour

Hourly guidelines are usually used when your customer does not want to guarantee a certain number of athletes per session or wants to include different athletes in each session. For hourly guidelines, the number of coaches needed (per session) to deliver the training is a key variable. For example, when only one coach is needed for the amount of athletes in the session, you might establish your hourly goals at $120 – $150 per hour.

Depending on the number of athletes you’re training, the number of coaches needed may vary. Consider the following guidelines in terms of the number of coaches needed:

• Grades 1 – 5 = 1 coach per 15 athletes
• Grades 6 – 8 = 1 coach per 20 athletes
• Grades 9 – 12 = 1 coach per 30 athletes

Notice we refer to all of these pricing examples as guidelines. You should always consider any pricing you establish for your particular area as a guideline and never share them with your customer.

These are established as internal targets that are meant to guide individualized team training pricing and they do not consider all of the other variables we’ve already discussed.

Lastly, there are special situations, such as providing an initial discount for a new customer to close the sale, or providing team training for a non-profit that may cause you to go outside of the guidelines you’ve set. That of course is your choice. We just encourage you to do so with all of the information needed to make an informed quote to your customer.