Parisi Podcast 021- Building a community that cares with BIVO Event Specialist, Lily McCabe

In this episode of the Parisi Podcast, host Casey Lee sits down with Lily McCabe, Events Specialist at BIVO, a performance hydration brand based in Richmond, Vermont. Casey and Lily dive into the art of building authentic communities around both brands and products—exploring how to get involved locally, foster meaningful connections, and align core values with community engagement.

For performance coaches and training facilities, this episode is packed with ideas on how to create brand presence beyond the gym walls and cultivate a community that supports and amplifies your mission.