We talked about a Team’s Annual Cycle in “The Foundations of Team Training” module at the beginning of this course. It comes into play again when thinking about building relationships, because as you’ve probably heard many times… timing is everything. As a reminder, below is a team’s general annual cycle:
Depending on the phase of a cycle your customer is in, they might look at your relationship building actions favorably or as a nuisance. For example, if your customer is a coach and they are in the middle of the season, it might not be the best time to try to set-up a face-to-face meeting. A quick text to congratulate the coach on last week’s win might be more appropriate in that case. Sending a simple text keeps you in front of them. It also lets them know you are following the team and are supporting the team’s success.
Below are some suggestions for relationship building actions, based on the Team’s Annual Cycle. These are only a few suggestions and some are repeats from the suggestions we’ve already covered. As we said, knowing your customer may alter these actions or inspire you to do others not listed.