7.1 Step 1 – Target the Customers to Include

Targeting the customers to include in your campaign is where the power of your CRM really comes into play. You can decide if you want to include all the customers from a particular sport, include multiple sports that share similar needs, or limit the campaign to one particular group such coaches or AD’s.

Who you include in your campaign is up to you. You know your customers best. But the bottom line is that you should include all the customers you believe could potentially be interested in buying the offerings in your campaign.

We’ve included an Awareness Campaign Planner you can use that will guide you through planning a successful awareness campaign. At the conclusion of each step of this module, we will provide you with a completed example to review.

Take a look at our  example for Step 1.


Click below to review lesson resources:

Awareness Campaign Planner